Work / Honda / Little Things
PROBLEM
As part of their commitment to the military community American Honda Financial Corporation promotes an annual military appreciation offer. Needing to create better awareness and increase leads for the program, Honda turned to GNNR.
SOLUTION
If there’s one thing we know, it’s that military members carry a lot of gear and come to rely on it for comforts or even life saving features – we thought, the same thing could be said for Honda’s vehicles. So, we created the “Little Things” campaign. A visually striking, slightly cheeky and fun creative platform that created correlations between military gear and Honda vehicles. A big hit with audiences and stakeholders. Our creative engine allowed modularity and testing for the campaign to scale and drive results over 3 years.
PROBLEM
As part of their commitment to the military community American Honda Financial Corporation promotes an annual military appreciation offer. Needing to create better awareness and increase leads for the program, Honda turned to GNNR.
SOLUTION
If there’s one thing we know, it’s that military members carry a lot of gear and come to rely on it for comforts or even life saving features – we thought, the same thing could be said for Honda’s vehicles. So, we created the “Little Things” campaign. A visually striking, slightly cheeky and fun creative platform that created correlations between military gear and Honda vehicles. A big hit with audiences and stakeholders. Our creative engine allowed modularity and testing for the campaign to scale and drive results over 3 years.
Sgt. Rube Video
Six Second Social Videos
Digital Content Creation
