Work / Honda / Little Things
PROBLEM
As part of their commitment to the military community American Honda Financial Corporation promotes an annual military appreciation offer. Needing to create better awareness and increase leads for the program, Honda turned to GNNR.
SOLUTION
If there’s one thing we know, it’s that military members carry a lot of gear and come to rely on it for comforts or even life saving features. We thought the same thing could be said for Honda’s vehicles. So we created the “Little Things” campaign. A visually striking, slightly cheeky direct ad campaign that created correlations between military gear and Honda vehicles. A big hit with all stakeholders – the results from the campaign were so well received that Honda chose to scale the campaign for three consecutive years.
What we did:
Campaign Strategy
Positioning & Messaging
Creative Development
Integrated Campaign Planning
Video/Photo Production
Digital & Social Media
PROBLEM
As part of their commitment to the military community American Honda Financial Corporation promotes an annual military appreciation offer. Needing to create better awareness and increase leads for the program, Honda turned to GNNR.
SOLUTION
If there’s one thing we know, it’s that military members carry a lot of gear and come to rely on it for comforts or even life saving features. We thought the same thing could be said for Honda’s vehicles. So we created the “Little Things” campaign. A visually striking, slightly cheeky direct ad campaign that created correlations between military gear and Honda vehicles. A big hit with all stakeholders – the results from the campaign were so well received that Honda chose to scale the campaign for three consecutive years.
What we did:
Campaign Strategy
Positioning & Messaging
Creative Development
Integrated Campaign Planning
Video/Photo Production
Digital & Social Media
Sgt. Rube Video
Six Second Social Videos
Digital Content Creation
