Work / Honda / Equipped for Life
PROBLEM
After our previous success developing Honda’s “Little Things” campaign, Honda asked us back to help them continue launching great campaigns for their military appreciation offer. But we needed to keep things fresh.
SOLUTION
We wanted to keep things fresh after our previous success with the Honda brand. We decided to create a clever way to communicate the correlation between cars and the ways they fit into the lives of our audience, and tell that story through a unique lens. With the “Equipped For Life” campaign, we built a new platform and creative engine that combined all the good elements from our previous work and brought a fresh angle to avoid ad fatigue.
PROBLEM
After our previous success developing Honda’s “Little Things” campaign, Honda asked us back to help them continue launching great campaigns for their military appreciation offer. But we needed to keep things fresh.
SOLUTION
We wanted to keep things fresh after our previous success with the Honda brand. We decided to create a clever way to communicate the correlation between cars and the ways they fit into the lives of our audience, and tell that story through a unique lens. With the “Equipped For Life” campaign, we built a new platform and creative engine that combined all the good elements from our previous work and brought a fresh angle to avoid ad fatigue.
