Work / Honda / Equipped for Life
PROBLEM
After our previous success developing Honda’s “Little Things” campaign, Honda asked us back to help them continue launching great campaigns for their military appreciation offer. But we needed to keep things fresh.
SOLUTION
We wanted to keep things fresh after our previous success with the Honda brand. We decided to create a clever way to communicate the correlation between cars and the ways they fit into the lives of our audience, and tell that story through a unique lens. The “Equipped For Life” campaign took a fun approach to celebrating the multicultural family and journey of the military community.
What we did:
Campaign Strategy
Positioning & Messaging
Creative Development
Integrated Campaign Planning
Video/Photo Production
Digital & Social Media
PROBLEM
After our previous success developing Honda’s “Little Things” campaign, Honda asked us back to help them continue launching great campaigns for their military appreciation offer. But we needed to keep things fresh.
SOLUTION
We wanted to keep things fresh after our previous success with the Honda brand. We decided to create a clever way to communicate the correlation between cars and the ways they fit into the lives of our audience, and tell that story through a unique lens. The “Equipped For Life” campaign took a fun approach to celebrating the multicultural family and journey of the military community.
What we did:
Campaign Strategy
Positioning & Messaging
Creative Development
Integrated Campaign Planning
Video/Photo Production
Digital & Social Media
