Work / Honda / Little Things
Challenge
American Honda Financial Corporation was taking their new military appreciation offer to market and needed to launch with amazing creative that challenged conventions.
Solution
If there’s one thing we know, it’s that military members carry a lot of gear and come to rely on it for comforts or even life saving features. We thought the same thing could be said for Honda’s vehicles. So we created the “Little Things” campaign. A visually striking, slightly cheeky direct response campaign that created correlations between military gear and Honda vehicles. A big hit with all stakeholders – the results from the campaign were so well received that Honda chose to scale the campaign for three consecutive years.
Sgt. Rube Video
Six Second Social Videos
Digital Content Creation
