Work / Bob Woodruff Foundation / Times Square
PROBLEM
The Bob Woodruff Foundation, one of the most prestigious non-profits in the US, wanted to raise brand awareness by making a huge impact in the mecca of outdoor advertising – Times Square. They wanted something that stopped people in their tracks and made the BFW brand memorable to potential donors.
SOLUTION
GNNR’s approach was to tell a better brand story about the impact BWF makes while using a stronger branded visual language to make them more memorable. Through close collaboration, we helped craft a stronger brand narrative, messaging, and tell the story of their mission. Using existing assets provided by the Bob Woodruff Foundation we were able to design, edit and deliver a video that exceed expectations – on time and on budget.
What we did:
Creative Concept
Messaging
Storyboard
Production
Motion Graphics
PROBLEM
The Bob Woodruff Foundation, one of the most prestigious non-profits in the US, wanted to raise brand awareness by making a huge impact in the mecca of outdoor advertising – Times Square. They wanted something that stopped people in their tracks and made the BFW brand memorable to potential donors.
SOLUTION
GNNR’s approach was to tell a better brand story about the impact BWF makes while using a stronger branded visual language to make them more memorable to possible donors. Through close collaboration, we helped craft a stronger brand narrative, messaging, and tell the story of their mission. Using existing assets provided by the Bob Woodruff Foundation we were able to design, edit and deliver a video that exceed expectations – on time and on budget.
What we did:
Creative Concept
Messaging
Storyboard
Production
Motion Graphics