Work / Aetna / Vision Campaign
CHALLENGE
Aetna inc. a CVS company, needed to launch their new federal vision products. The goals were simple: create awareness and generate leads for open enrollment. But they were faced with the same challenge as always – How do you make vision insurance advertising standout, especially when targeting federal employees? They figured GNNR could help out. They were right.
SOLUTION
Our strategy was to take a more human and feelings first approach to make deeper emotional connections with audiences. We segmented audiences and tapped into their life’s healthy ambitions and how Aetna can help achieve them, going beyond just the offer. We developed the “At The Ready” campaign to create impactful storytelling, messaging, and creative that scaled while delivering consistency across all touchpoints. We told a story that resonated across print, ooh, video, digital and social media ads, email, sales enablement, and traditional mail – helping Aetna 2x their benchmarks.
What we did:
Campaign Strategy
Positioning & Messaging
Creative Development
Integrated Campaign Planning
Production
Sales Material
Digital & Social Media
Print & OOH
CHALLENGE
Aetna inc. a CVS company, needed to launch their new federal vision products. The goals were simple: create awareness and generate leads for open enrollment. But they were faced with the same challenge as always – How do you make vision insurance advertising standout, especially when targeting federal employees? They figured GNNR could help out. They were right.
SOLUTION
Our strategy was to take a more human and feelings first approach to make deeper emotional connections with audiences. We segmented audiences and tapped into their life’s healthy ambitions and how Aetna can help achieve them, going beyond just the offer. We developed the “At The Ready” campaign to create impactful storytelling, messaging, and creative that scaled while delivering consistency across all touchpoints. We told a story that resonated across print, ooh, video, digital and social media ads, email, sales enablement, and traditional mail – helping Aetna 2x their benchmarks.
What we did:
Campaign Strategy
Positioning & Messaging
Creative Development
Integrated Campaign Planning
Production
Sales Material
Digital & Social Media
Print & OOH
Project Gallery
