Work / Aetna / Vision Campaign
Challenge
Aetna inc. a CVS company, needed to launch their new federal vision products. Their goals were to create awareness and generate leads nationwide for their new offering.
Solution
We developed the “At The Ready” campaign to create impactful positioning, messaging, and creative that scaled while creating consistency across all touchpoints. We told a story that resonated across print, ooh, video, digital and social media ads, email, brochures and traditional mail – helping Aetna 2x their benchmarks.
Production & Photography
Digital
OOH Design
Print Design
