WORK / Aetna / Dental Campaign
PROBLEM
Aetna inc. a CVS company, needed to create brand awareness and generate leads for their national dental plans. Swimming in a sea of sameness, Aetna needed a way to differentiate from competitors that use bland, offer-focused, marketing commonly associated with dental plans. Aetna engaged GNNR to create a dynamic campaign to bring new life to their marketing while driving real outcomes.
SOLUTION
From strategy through execution we wanted to make sure to differentiate from competitors while having a creative platform that can engage multiple stakeholders over a long sales cycle while having the versatility to avoid fatigue. Our approach started with connecting brand, story, and culture. We told an aspirational story of achieving healthy ambitions by tying dental health to overall health. We then built a creative engine that created modular and versatile content across multiple touchpoints throughout the entire funnel.
PROBLEM
Aetna inc. a CVS company, needed to create brand awareness and generate leads for their national dental plans. Swimming in a sea of sameness, Aetna needed a way to differentiate from competitors that use bland, offer-focused, marketing commonly associated with dental plans. Aetna engaged GNNR to create a dynamic campaign to bring new life to their marketing while driving real outcomes.
SOLUTION
From strategy through execution we wanted to make sure to differentiate from competitors while having a creative platform that can engage multiple stakeholders over a long sales cycle while having the versatility to avoid fatigue. Our approach started with connecting brand, story, and culture. We told an aspirational story of achieving healthy ambitions by tying dental health to overall health. We then built a creative engine that created modular and versatile content across multiple touchpoints throughout the entire funnel.
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