WORK / Aetna / Dental Campaign
Challenge
Aetna inc. a CVS company, needed to create brand awareness and generate leads for their federal dental plans. We created a creative campaign to help them differentiate from competitors that use bland and offer-focused messaging commonly associated with dental marketing.
Solution
Our campaign was inspired by brand and told an aspirational story of achieving healthy ambitions. We told our story across multiple touchpoints from print, ooh, video, display ads, social media ads, and also created brochures and mail collateral. Our work helped Aetna 2.5x their benchmarks.
Production & Photography
Motion Graphics Video
Digital Content Creation
OOH Design
Print Design
