Work / Acura / Take Flight
Challenge
Acura needed to launch a new initiative to increase awareness and generate sales for their newly designed TLX. Although a niche soft launch that was targeting an untapped audience, there was excitement for what we could do together.
Solution
The TLX doesn’t have a driver’s seat, it has a cockpit! – we found our inspiration. We highlighted Acura’s line of vehicles(which are reminded us of fighter jets) and create correlations to military precision. Using bold design to tell a bad-ass story, we created the “Take Flight” messaging to emotionally position Acura’s vehicles and the offer. Our direct response campaign performed so well that it was scaled up nationwide and led to an even bigger launch in our next campaign.
Graphic Design
Digital Ad Design
