Work / Acura / Advance

PROBLEM

Acura needed a new and exciting way to show-off the brains and brawn of their newly redesigned RDX A-Spec while driving signups through special offers. GNNR was chosen to develop a creative engine to help them stand out, raise awareness and capture leads.

SOLUTION

We created the Acura “Advance” campaign to highlight Acura’s precision crafted performance brand and how the RDX A-Spec correlates to peak human performance. Our creative engine and platform provide the messaging framework of Stronger, Faster, Smarter to not only resonate with audiences – but also provide longevity, modularity, and scalability. Our content production delivered brand and performance consistency across all social/digital channels all the way to the Long Beach Grand Prix.

PROBLEM

Acura needed a new and exciting way to show-off the brains and brawn of their newly redesigned RDX A-Spec while driving signups through special offers. GNNR was chosen to develop a creative engine to help them stand out, raise awareness and capture leads.

SOLUTION

We created the Acura “Advance” campaign to highlight Acura’s precision crafted performance brand and how the RDX A-Spec correlates to peak human performance. Our creative engine and platform provide the messaging framework of Stronger, Faster, Smarter to not only resonate with audiences – but also provide longevity, modularity, and scalability. Our content production delivered brand and performance consistency across all social/digital channels all the way to the Long Beach Grand Prix.

Video
Instagram Stories</strong>
Six Second Videos
Digital Ads

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