Work / Acura / Advance
PROBLEM
Acura needed a new and exciting way to show-off the brains and brawn of their newly redesigned RDX A-Spec while driving signups through special offers. GNNR was chosen to develop a lead generation campaign to help them stand out, get noticed and capture leads.
SOLUTION
We created a integrated campaign titled “Advance” to highlight Acura’s precision crafted performance brand. We highlighted how the RDX A-Spec correlates to the peak human performance. We created the messaging of Stronger, Faster, Smarter to not only resonate with audiences but also provide a flexible creative framework to combat messaging fatigue. The project exceeded client benchmarks and was scaled to be featured at the Long Beach Grand Prix.
What we did:
Campaign Strategy
Positioning & Messaging
Creative Development
Integrated Campaign Planning
Video/Photo Production
Digital & Social Media
PROBLEM
Acura needed a new and exciting way to show-off the brains and brawn of their newly redesigned RDX A-Spec while driving signups through special offers. GNNR was chosen to develop a lead generation campaign to help them stand out, get noticed and capture leads.
SOLUTION
We created a integrated campaign titled “Advance” to highlight Acura’s precision crafted performance brand. We highlighted how the RDX A-Spec correlates to the peak human performance. We created the messaging of Stronger, Faster, Smarter to not only resonate with audiences but also provide a flexible creative framework to combat messaging fatigue. The project exceeded client benchmarks and was scaled to be featured at the Long Beach Grand Prix.
What we did:
Campaign Strategy
Positioning & Messaging
Creative Development
Integrated Campaign Planning
Video/Photo Production
Digital & Social Media
Video
Instagram Stories</strong>
Six Second Videos
Digital Ads
