Acura | Advance

Work / Acura / Advance

Challenge

Acura needed a new and exciting way to show-off the brains and brawn of their newly redesigned RDX A-Spec while driving signups through special offers. Their go-to-market goals were to create awareness, drive traffic to landing pages and capture leads.

Solution

We created a 360 brand response campaign titled “Advance” to highlight Acura’s precision crafted performance brand. We highlighted how the RDX A-Spec correlates to the peak human performance. We created the messaging of Stronger, Faster, Smarter to not only resonate with audience but also provide a flexible creative framework to combat messaging fatigue. The project exceeded client benchmarks and was scaled to be featured at the Long Beach Grand Prix.