10 Essential Elements of Brand Identity Your company's brand is your most important asset. So, it's key to develop a strong brand identity that helps you build a brand people [...]

Copywriting That Converts: 7 Frameworks [with Examples] Whether you’re crafting ads, emails, social media content, or sales collateral – your copywriting can mean the difference between driving conversions or being [...]

How Much Does Video Production Cost in 2024? Every week I have a handful of conversations that all start exactly like this… Interested Party: How much does a video cost? [...]

The Case for Brand Response Intro Advertising has evolved a lot over last 50 years, but our main strategies haven't. Traditionally we've used two main methods to advertise our [...]

5 Best Video Marketing Practices for 2024 Intro Video is awesome! Here are 5 ways you'll need to leverage it to build your brand and business in 2024. [...]

The Power of Culture: Honda [Case Study] Introduction: If you haven’t served in the military this ad probably doesn’t make a whole lot of sense. [...]

Measuring the ROI of Video Video is an investment in the growth of your company. So it needs to be able to deliver a Return On Investment(ROI). In this article [...]