Work / Honda / Equipped for Life
Challenge
After our previous success developing and launching Honda’s “Little Things” campaign, Honda asked us back to help them continue launching great campaigns for their military appreciation offer. But we needed to keep things fresh.
Solution
Create a clever way to communicate the correlation between cars and the ways they fit into the lives of our audience, and tell that story through a unique lens. The “Equipped For Life” campaign took a fun approach to celebrating the multicultural family and journey of the military community.