Work / Paramount Pictures
Challenge
Disclaimer: The work here was done at a different time and algorithm for social media marketing. It also represents some of our early content – done on tight budgets and timelines. That said, Paramount Pictures needed help launching an awareness campaign for the digital release for some of their films. Their goals were to leverage social media to create awareness and generate sales.
Solution
We created awesome launch videos that gave the “badass seal of approval” to their films. We brought together special operations veterans, MMA fighters, and hand-to-hand combat instructors to help create kick-ass(literally) social media content. The entire process had to be streamlined to meet budgets and deadlines while delivering work that got results. The quality of our work has come a long way since these videos – but it represents the beginnings of GNNR and our process. Also, the videos racked up millions of views for Paramount.